For attorneys who are often pressed for time to better brand and market themselves, co-branding may be a viable solution. The synergy that comes from a strong co-branding partnership gives it the potential to become a dynamic cornerstone of your marketing.
Co-Branding In A Nutshell
Co-branding isn’t simply about having a joint marketing initiative with another professional. It’s about leveraging a natural alignment of your respective brands to grow a particular client segment that you both serve. It means that your work has some relation to or overlap with the work of the person you co-brand with. For example,